Nora Chao

Product Design Leader | Growth, Fintech, Art

New York, US.
norachao.com

About

Product Designer with 8+ years of experience driving user-centric, high-impact solutions — especially specialized in blockchain, crypto and payment. Proficiency in leading end-to-end design, blending PLG strategy, research, and execution to solve complex user flows.

Experiences

Noeme Foundation

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Co-Founder & Head of Product Design

New York, NY, US

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Summary

Co-founded and led the design of immersive programs connecting analytical insight and the art world; created customer experiences for curated events, private gallery visits, and artist interactions, iterating based on participant feedback to drive engagement and growth.

Highlights

Defined the foundation’s mission and translated it into a product roadmap, shaping platform features to engage community members, artists, donors, and partners.

Oversaw end-to-end UX/UI for Noeme’s online platform and offline experience, from ideas to launch, ensuring accessibility and a cohesive brand experience.

Blockdaemon

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Senior Product Designer

New York, NY, US

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Summary

Led end-to-end User Experience strategy and execution for enterprise and consumer-facing growth initiatives. Aligned user insights with business goals and technical constraints to drive measurable product impact.

Highlights

Directed product design for key enterprise platforms, aligning UX strategy with business OKRs to achieve 65–70% onboarding completion / user activation at launch across Wallet-as-a-Service, Node Setup, and Developer API Platform.

Collaborated with engineering, PMs, and compliance teams to redesign the KYB (Know-Your-Business) onboarding flow, reducing user friction and cutting drop-offs.

Built and scaled a unified design system across multiple product surfaces, improving consistency and reducing UI debt.

Mentored junior designers and introduced quarterly UX health reviews to drive design maturity across the org.

Gem (Acquired)

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Product Design Lead

Los Angeles, CA, US

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Summary

Collaborated extensively with the CEO and engineering team and lead the product concept development through rapid prototyping and testings. Provided high-quality designs on iOS, Android and responsive WebApp, for core crypto products.

Highlights

Streamlining complex user flows across multiple global payment providers to deliver a seamless transaction experience for customers to buy and sell crypto with ACH, Cards, resulting in $5M transaction volume within the first three months after the initial launch.

Optimized the pre-purchase KYC flow, substantially increasing pass-through rates and reducing user drop-off.

Built a scalable design system enabling enterprise clients to efficiently customize widget UI and brand experience.

De Novo

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Product Designer

Los Angeles, CA, US

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Summary

Redesigned a mobile recruiting app using user-centered design and data-driven decisions, driving a significant boost in user engagement.

Highlights

Conducted stakeholder interviews and partnered with UX researcher to align project scope with business objectives, translating research insights into practical design solutions that balanced user needs and organizational goals.

Led the end-to-end redesign of a mobile onboarding experience — driving a 30% increase in recruiter engagement.

Full House Design

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Staff Designer

Taipei, Taiwan

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Summary

Led end-to-end architectural design and construction administration for multiple residential, retail, and hospitality projects, including schematic design to budget management. Coordinated stakeholders, ensured accurate cost estimates, and delivered comprehensive, client-focused renovation solutions as both lead designer and administrator.

Nova Concept

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3D Artist

New York, NY, US

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Summary

Developed high-fidelity visuals and mockups translating complex concepts for clients like Equinox and Sheraton, streamlining workflows and delivering high-value renderings at scale.

Skills

Product Design & Research

Product Strategy, Stakeholder Management, Interaction Design, Concept Design, Web Accessibility, User Testing, Agile Methodologies.

Proficient Tools

Figma, FigJam, Figma Slides, Framer, Notion, ChatGPT, HTML5, CSS3, Jira, Github, Otter.ai, Hubspot, Slack.

Education

General Assembly UX Design Immersive

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User Experience Design

Institute of Information and Technology

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Certificate Front End Web development

Tunghai University

Taichung, Taiwan
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Bachelor Architecture